Skin Protection, Cleansing or
Moisturisation - Why to choose? ITC Vivel introduces
its Neem portfolio to launch Vivel Neem Oil + Aloe Vera Body Wash The pandemic has taught every household about the basics and
importance of hygiene, self-care, and switching to everything homemade, easy
and ready solutions for staying healthy and fresh. Elders at home are taking
extra precautions and are also seen at times using their traditional knowledge
of ingredients in their day to day activities. These home remedies or ‘nuskhas’
from the elders in the family are also being accepted and adopted by the younger
generation as well. Building on this very insight, the brand has coupled the
product launch with the introduction of a new TVC. Starring Vivel ambassador
Kriti Sanon, and veteran artiste Neena Gupta playing a daughter-mother duo, the
film opens with the mother’s character welcoming her daughter back home and
expressing the need to use to neem as an evil eye protection for her. Given how
late the hour is, the daughter’s character wonders where they were going to
find neem at that moment. The mother swiftly takes a Vivel Neem body wash as a
stand in, telling
the daughter is what a ‘modern’ but trustworthy take on neem looks like. Link to TVC: https://youtu.be/32hnKBs1tuU The new Vivel Neem Body wash champions ITC Vivel’s continued strive towards innovation and commitment. It delivers a 3 in1 solution to problems which are caused by the
polluted environment we are encircled
in. With the need for protection and nourishment at the core of today’s
skin requirements, consumers find themselves at a roadblock on choosing one
over the other. With Neem oil and Aloe Vera as ingredients, the new bodywash
imbibes the goodness and power of both the ingredients and offers a plethora of
benefits in every drop without compromise. v Every
Drop is Like a Fresh New Soap in a Hygienic format v Skin
is protected from a million germs v Keeps
skin moisturised and nourished v Provides
a pleasant fragrance after the wash v For a healthy looking skin that is soft and protected ITC Vivel Neem portfolio
consists of the Vivel Neem Oil + Aloe Vera and the newly introduced Vivel Neem
Oil and Aloe Vera Bodywash – That Remains Fresh Till the Last Drop. Price: v MRP – Rs 40 for 100 ml and Rs 80 for 200 ml; with a free loofah Other
offerings from Vivel: SOAP -
Vivel
Aloe Vera -
Vivel
Lotus Oil -
Vivel
Glycerin + Pure Almond Oil -
Vivel
Neem Oil + Aloe Vera BODY
WASH -
Vivel
Mint + Cucumber -
Vivel
Glycerin + Honey -
Vivel
Lavender + Almond Oil For press queries, please contact: Saheli Chatterjee +919163323848 Disclaimers: 1. Germ Protection - Basis lab study on
sample microbes. Washes away germs 2. Pollution Control - Action on Stratum
Corneum. Basis consumer study by MSCR in April 2020 3. Healthy Skin - Germ Protection +
Pollution Control + Moisturization Germ Protection and Pollution Control to
be further linked to their respective disclaimers 4. 99.9% germ protection - Basis lab study on sample microbes. Washes
away germs 5. Basis consumer study conducted
by Kantar in October 2019
Introduces New
TVC with Brand Ambassador Kriti Sanon and veteran artiste Neena Gupta
For ages Indians
have trusted the traditional ingredients like Neem and Aloe Vera to fortify
protection, health and skincare, using it as an anti-bacterial and to heal
wound scars. Both are used as multipurpose plants, where Neem especially is
also recommended in various kinds of ailments, and is considered a wonder herb
that helps in achieving better skin health amongst many of its other uses. The
two ingredients are considered natural 
roads
and traditional methods for anti-bacterial protection, instilling a significant
effect in one’s lifestyle.
Press Release
ITC Vivel ropes
in Kriti Sanon as its new Brand Face
Bold and versatile, known for her choices and performances,
Bollywood face Kriti Sanon represents Vivel and its philosophy of Ab Samjhauta
Nahin
New Delhi, March 6, 2020: ITC’s leading
personal care brand, Vivel has roped in popular Bollywood actress Kriti Sanon as its brand ambassador. Vivel with its philosophy of Ab Samjhauta
Nahin encourages women to not compromise with their choices and their dreams. Kriti
embodies the brand persona and is a leading role model for young women.
Vivel announces its association with
Kriti Sanon with a campaign for its cooling portfolio of soaps and bodywashes.
With ingredients like Mint and Cucumber, Vivel promises a refreshing bathing
experience with the onset of summer.
Kriti as the brand ambassador for
Vivel encourages women to make their own choices and live a life of no compromise.
She is self-made and continually takes up roles that challenges the status quo
and the perception of women in society. This is what makes her an ideal Vivel
Woman.
The film conceptualised by Brand David,
opens in a busy traffic jam with Kriti as the Traffic Police officer in the
sweltering summer heat. Kriti portrays the progressive and confident woman who
refuses to succumb to everyday sexist jibes, voicing a befitting quick comeback,
while she continues to keep her cool. The brand message goes beyond beauty to
address attitude and behaviour towards women and personifies a nuanced
perspective of self-confidence that inspires the protagonist to voice her
opinion and handle the situation with wit.
Watch the TVC here: https://www.youtube.com/watch?v=Y_ZtmcdpXM0&feature=youtu.be
Kriti Sanon, shared her
excitement on being the new face of Vivel, “I am excited and proud to be associated with leading personal care brand
ITC Vivel and look forward to joining the brand's strong purpose-driven journey
through its initiative Ab Samjhauta Nahin. The brand's core narrative of
being more than just a beauty discourse makes it extremely fulfilling for me to
associate myself with both the product and the philosophy. Vivel's beauty is
real and uncompromising and hence being the Vivel woman comes very naturally to
me. As a woman with a voice, I have achieved my dreams through my
uncompromising spirit. It indeed is great that I get to be associated with
brand that strives to help young women find their voice & inspire them to
say ‘Ab Samjhauta Nahin’.”
Speaking on the
occasion, Sameer Satpathy, Chief Executive, Personal Care Products
Business, ITC Limited said, “Kriti is one of the most
dynamic new age Bollywood actors. Vivel with its philosophy of Ab Samjhauta
Nahin seeks to inspire women to question the limits they've been conditioned
into accepting, challenge status quo and therefore enrich their lives with
confidence and fulfilment.”
The Vivel Cool
Mint variant offers a refreshing aroma with a long-lasting fragrance, and offers a minty freshness that hydrating
the skin while getting rid of the dirt and grime that settles in, causing build
up through the course of the day.
About Vivel Ab Samjhauta Nahin:
Rooted in its
core brand philosophy Ab Samjhauta Nahin, Vivel, continues to empower and
educate women to challenge stereotypes and help enable self-action. Vivel
actively stands in support of equality and believes that for a more equal life,
awareness and education is the first step to empowerment. Vivel Ab Samjhauta
Nahin is working relentlessly towards women empowerment. It has co-created a
programme with Azad Foundation to help empower women feminist leaders at the
grassroots level. Parvaz – Ab Samjhauta Nahin Feminist Leadership Programme in
its third year now has helped more than 40 underprivileged urban poor women in
Delhi to graduate and impact lives of more than 50,000 women in their
communities. ITC Vivel also continues to support organisations that are
fighting to end sex trafficking of women and girls.
To know more
about your rights, visit
http://www.absamjhautanahin.com/
Join us to spread
the word
https://www.facebook.com/ITCVivel/
https://twitter.com/VivelByITC
For further details, please contact:
Saheli Chatterjee
+91 9163323848
Prema Dutta
+91 99539 30396
Shivangi Gulati
+91 9999360680
ITC Limited's leading personal care brand, Vivel, announced the launch of its new variant Vivel Ayurveda Essence in Kerala today. The skin nourishing bathing bar combines the goodness of 20 essential herbs renowned for skin health and care.
India has a 5000 year old Ayurveda heritage which has been nurtured since time immemorial in Kerala. Vivel celebrates this tradition by introducing the Ayurveda Essence bathing bar recommended by the renowned Arya Vaidya Pharmacy (Coimbatore) Ltd. This recommendation bears testimony to ITC's relentless focus on product quality and innovation.
Dr. Sindhu Sreejith, General Manager - Research, The Arya Vaidya Pharmacy (Coimbatore) Ltd. said, "Ayurveda is one of the oldest traditions of our civilization. Even today it is used for its therapeutic values the world over. We are extremely happy to recommend Vivel Ayurveda Essence which introduces a combination of 20 essential herbs known over centuries to keep skin healthy and clear."
Vivel Ayurveda Essence, suitable for all skin types, is effective against skin problems. The bathing bar is enriched with the goodness of Vacha, Neem, Ghrat Kumari, Yastimadhu, Suwa Oil, Amahaldi, Godum Oil, Manjistha, Kapoor, Kapoor Kachari, Tagar, Mandukaparni, Gulab, Tulsi, Haridra, Chandan, Jaiphal, Khus, Triphala and Nagarmotha.
Mr. Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said, "Vivel within^ 5 years of its launch has been ranked as one of the most exciting brands in India and has built a strong consumer franchise nationally. The recommendation of the Arya Vaidya Pharmacy (Coimbatore) on our latest offering Vivel Ayurveda Essence endorses our commitment to create hallmarks of consumer trust."
Ms. Nikki Galrani, popular actress and Vivel's guest for the launch, said, "I am very happy and honoured to be a part of this event which celebrates one of our oldest traditions of well-being, Ayurveda! I invite you to discover beauty with Vivel Ayurveda Essence recommended by the reputed Arya Vaidya Pharmacy (Coimbatore) Ltd."
Vivel Ayurveda Essence priced at Rs. 22/- for 75g is available across retail outlets in Kerala.
Soap business is no mean business. With increasing competition, it has become an area which not only needs innovation but also innovation to attract consumers' attention. At ITC, the endeavour has always been to accelerate growth by leveraging deep consumer insight and combining innovative and differentiated offers that deliver superior value to consumers.
Responses from Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited,A. At ITC, we believe in remaining contemporary and relevant, hence we are continuously refreshing our brand proposition in order to stay ahead of the curve. In the recent past, there has been an evident shift in consumers' attitudes towards their personal grooming and there is a growing need for multiple skin benefits from soap. In sync with this attitudinal change, we have fortified the already well-established brand of Vivel soaps. With the launch of the new skin nourishing range of soaps, we have evolved from just skin soft+ening to skin nourishment with vitamin E.
A. Vivel with its skin nourishing range modernises the well-established soap portfolio. Nourishment is the core brand thought. The genesis of this new platform lends itself to the finding that good skin is a manifestation of deep nourishment. The new range catapults Vivel's soap portfolio into a league of its own.
The assortment of soaps introduces four innovative mixes of ingredients that have been trusted over the years for their skin care properties and vitamin E as the core nourishing ingredient for the range. Vivel with green tea, aloe vera, mixed fruit + cream and refresh + moisturiser with zesty orange extracts and milk cream is well poised to charm consumers and deliver consumer delight in every moment of truth. We are confident that the new portfolio will make brand Vivel even more endearing and will soon etch a distinct consumer need-oriented growth story in its segment.
Q. How old is Vivel as a brand? Is it close to break-even as a brand?A. Vivel launched its portfolio in June 2008. In five years, Vivel has been ranked 4th in the personal care segment as India's most exciting brand (a survey by Brand Equity & AC Nielsen). It is estimated to have attracted an annualised consumer spend of Rs 500 crore and has strengthened its consumer franchise with one in every five households to have tried the brand.
With the increasing urbanisation, favourable demographic trends and a strong proposition of nourishment across its portfolio, Vivel is poised to grow phenomenally in the coming years.
Q. What is Vivel's current market share in the top categories?A. Vivel in its soaps' portfolio has garnered a strong consumer mindshare. In some markets, Vivel is well ahead of its well-entrenched competitors. The skin care portfolio, Cell Renew, was launched in December 2012 and has been well received. The range comprising body lotions, face moisturiser and hand crème has garnered positive reviews from consumers.
Q. In what categories does Vivel operate?A. Vivel is present in bath care with its range of soaps and body washes, skin care with Cell Renew, Vivel Active Fair and a range of face washes and lip balm and in hair care with Vivel ultra pro anti- dandruff shampoo.
Q. At what pace is Vivel growing its sales for ITC's personal care business? What is the revenue growth rate of the personal care business?A. Vivel has emerged as a vibrant consumer brand and is one of the ITC's fastest-growing FMCG brands in India with an estimated annualised consumer spend of Rs 500 crore in just five years.
ITC's personal care brand Vivel launched a new variant of soap 'Vivel Deo Spirit', today. This new variant from Vivel promises freshness that gives consumers the confidence to get close!
Vivel Deo Spirit targeted at the young, modern, experimental, vivacious and trendy unisex youth in India, promises a new, exciting and fresh route to win hearts. Vivel Deo Spirit, encourages you to do the new and experience an invigorating freshness that makes you feel confident! The new variant made from exotic ingredients like Kiwi Fruit, known to condition the skin and Eucalyptus Oil with anti-bacterial properties, ensures a long lasting fragrance that refreshes the skin and leaves you rejuvenated for hours after every wash.
The new variant at an introductory price of Rs.15/- for a 100gm pack is available in retail outlets across Delhi, West Bengal, Assam, Orissa, Maharashtra, Gujarat, Madhya Pradesh and will soon be available in Uttar Pradesh and Rajasthan.
Vivel Deo Spirit further expands the Vivel Soaps' portfolio. Each soap variant gives a specific skin benefit and offers a unique value proposition of bringing together ingredients that provide total care through nourishment, protection and moisturisation. Vivel soaps comprises a basket of variants which include Vivel Young Glow, enriched with Vitamin E* and Fruit Infusions for youthful glowing skin; Vivel Satin Soft, enriched with Vitamin E* and Aloe Vera for beautifully soft+ skin; Vivel Sandal Sparkle, enriched with Sandalwood Oil and Active Clay for clear skin; Vivel Silk Spring, enriched with Green Apple extracts and Olive oil, for smooth skin; Vivel Milk Cream and Glycerine for irresistibly soft+ and smooth skin and Vivel Ayurveda Essence, enriched with 20 Ayurvedic Ingredients to help protect skin from germs and harsh environment, to keep it healthy and beautiful.
| Symbol | Disclaimer |
| + | With sustained regular use. |
| * | Refers to Tocopheryl Acetate. |
| ^ | Action on Stratum Corneum. |